Presence Journals
- Find The Value In Being Present.

PROJECT DURATION: 1 month
CATEGORY: Brand identity, Brand strategy, Brand assets,
Social media assets, Product development, Packaging, Copy writing
CREDITS: Emily Leung, Joanna Leucuta, Laetitia Djaja, Jessica Caruana, Christine Tan

Presence Journals is an Australian journaling business with the mission to bring mindful presence and journaling to Millennials and Gen Z.

We created a brand for mindful individuals with busy schedules.

Throughout 2020-2021, many researchers gathered evidence revealing heightened psychological distress amongst Australians during the pandemic. As a result, there is a rise in mental health services and the need for positive outlets to improve one’s mental health. Journaling has proven to help deal with stress, reduce anxiety, increase awareness, regulate emotions and speed up physical healing as per research journal by Dr Dan Brennan, MD, WebMD.

Having seen the positive impact of journaling and writing firsthand, Jessica wanted to share this knowledge through Presence Journals.

SERVICES PROVIDED:
- Brand identity design
- Brand strategy
- Brand assets
- Social media assets
- New product development
- Packaging (Journal Design) 

The brand name chosen for “Presence Journals” is inspired by the word “Presence”, the state or fact of being present with others or in a place. The brand also carries the inherent qualities of a sunset - calmness, stillness, clarity, and peace. Through the unique journal design, we’ve intentionally explored what it means to pause, be whole and reflect whilst having busy lives.

Design: The Flair Share (Emily Leung & Joanna Leucuta)
Copy writing: Laetitia Djaja
Painting: Christine Tan
Founder Presence Journal: Jessica Caruana
@presence.journals