Effective marketing starts with a well-informed marketing strategy, which is the overall marketing direction that may develop over a few years. Then, a marketing plan outlines specific actions required to implement the marketing strategy. At The Flair Share, we consider and care for both. We help you identify your business goals, research your market, profile your audience and potential customers, and develop strategies to achieve your goals. Our approach prioritises intentional consultation with your team so that the marketing strategy and plan aligns with your vision, mission and company operations.